Indianapolis-based sign-making firm Sport Graphics had more trucks in Dallas for the Super Bowl then it does in its hometown, as the company has hit the jackpot when it was signed by the NFL to help design, manufacture, and install all of the signs for the 2011 Super Bowl in Dallas. That is a total of over 300 signs within a tight deadline, and it's the first time that the league has contracted with a single company to do all of its Super Bowl sign work.

This is by far the company's biggest deal ever, with a price-tag in the six figures that is significantly larger then Sport Graphics NCAA Final Four contract. The scale of the job was huge, and it represented a stretch for the companies capabilities. But NFL league officials have expressed satisfaction with the final result, stating that the signs have have a very good "look and feel".